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Predictive Analytics Guide

Predictive analytics is information technology that produces a predictive score for each customer or other organizational element. Assigning these predictive scores is the job of a predictive model which has, in turn, been trained over your data, learning from the experience of your organization.

Predictive analytics optimizes marketing campaigns and website behavior to increase customer responses, conversions and clicks, and to decrease churn. Each customer’s predictive score informs actions to be taken with that customer data science just doesn’t get more actionable than that.

What’s the best way to learn about predictive analytics? There’s no better way to learn than from concrete case studies such as those presented by Fortune 500 analytics competitors and other top practitioners at the next Predictive Analytics World. In the meanwhile, start by taking a look through the resources listed below on this page.

Book

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. Read this rich, fascinating surprisingly accessible introduction by former Columbia University professor and Predictive Analytics World founder Eric Siegel, which reveals the power and perils of predictive analytics, showing how predicting human behavior combats financial risk, fortifies healthcare, conquers spam, toughens crime-fighting and boosts sales. More info, excerpts, reviews, and press .

Tutorial Articles

The following short, published articles, written by the conference chair, are a great place to get started.

Seven Reasons You Need Predictive Analytics Today
Predictive analytics has come of age as a core enterprise practice necessary to sustain competitive advantage. This definitive white paper, sponsored by IBM, reveals seven strategic objectives that can be attained to their full potential only by employing predictive analytics, namely Compete, Grow, Enforce, Improve, Satisfy, Learn, and Act.
Translations available in 10 languages

Driven with Business Expertise, Analytics Produces Actionable Predictions
Run data mining as a business activity to generate customer predictions that will have a business impact. CRM Magazine’s DestinationCRM.

Six Ways to Lower Costs with Predictive Analytics
This article delivers six ways predictive analytics lowers costs without decreasing business, thus transforming your enterprise into a Lean, Mean Analytical Machine. Example brand-name case study results are provided along the way. From BeyeNETWORK.

Numerous interviews with and writings by Eric Siegel, founder of Predictive Analytics World and author of Predictive Analytics

Advanced Topics

Uplift Modeling: Predictive Analytics Can t Optimize Marketing Decisions Without It
To drive business decisions for maximal impact, analytical models must predict the marketing influence of each decision on customer buying behavior. Uplift modeling provides the means to do this, improving upon conventional response and churn models that introduce significant risk by optimizing for the wrong thing. This shift is fundamental to empirically driven decision making. This convention-altering white paper, reveals the why and how, and delivers case study results that multiply the ROI of predictive analytics by factors up to 11.

  • Free book chapter: The Seven Practice Areas of Text Analytics
    Presently, text mining is in a loosely organized set of competing technologies with no clear dominance among them. This book chapter organizes text analytics methods as seven complementary practice areas, showing how to select amongst them for your objectives.

    Predictive Analytics Training

    For more extensive learning, take Predictive Analytics World’s official training seminar. an online e-course on predictive analytics, available on-demand at any time. Training participants earn a hefty discount off Predictive Analytics World registration, amounting to up to half off the training.

    One-day training workshops. The Predictive Analytics World conference series provides one-day pre- and post-conference training workshops. For information, click the “Training” menu item in the top area of the left margin on this webpage.

    Predictive Analytics World Conference

    Predictive Analytics World is the leading event for predictive analytics consumers, managers and commercial practitioners. This conference delivers case studies, expertise and resources over a range of business applications of predictive analytics. For more on this conference’s scope, see About Predictive Analytics World .

    Predictive Analytics World for Government is the predictive analytics conference for the government, designed to help agency managers understand how they can apply predictive analytics to more effectively and efficiently accomplish their mission. For more on this conference’s scope, see About Predictive Analytics World for Government .

    Text Analytics World Conference

    Text Analytics World is the business event for text analytics consumers, managers and commercial practitioners. This conference delivers case studies, expertise and resources over a range of business applications of text analytics. For more on this conference’s scope, see About Text Analytics World .

    Predictive Analytics News

    Predictive Analytics Times. The predictive analytics professionals’ premier resource, delivering timely, relevant industry-leading content: articles, videos, events, white papers, and community. The only full-scale content portal devoted exclusively to predictive analytics and its commercial deployment, the Predictive Analytics Times has become a standard must-read. Subscribe here.

    www.KDnuggets.com: A comprehensive online portal and newsletter for data mining, including predictive analytics.

    Subscribe to Predictive Analytics World event notifications and announcements.

    Survey Results on Predictive Analytics

    Analytical practitioners: Rexer Analytics Data Miner Survey. An extensive survey of data mining and predictive analytics professionals, reporting data miner needs, preferences and views, and the most popular software tools.

    Predictive Analytics Informative Interview


  • Security Assessment, VAPT, ECSA Training in Bangalore, Chennai, Mumbai, Pune, Delhi, Gurgaon, Noida, Muscat, Qatar, Dubai, Certified Security Analyst, Ethical Hacking, GPEN, Penetration Tester, Network Security Testing, Web Application Security Testing, Assessment, Bootcamp, Workshop #security #assessment, #vapt, #ecsa #training, #certified #security #analyst, #ethical #hacking, #gpen, #penetration #tester, #network #security #testing, #web #application #security #testing, #assessment, #bootcamp, #workshop, #bangalore, #chennai, #mumbai, #pune, #delhi, #gurgaon, #noida, #muscat, #qatar, #dubai, #pt, #penetration #testing, #va, #vulnerability #assessment, #countermeasures, #encryption, #patch #management, #perimeter #defense, #database #security, #firewall #architecture, #intrusion #analysis, #network #attacks, #network #scanning, #os #security, #system #hacking, #black #box #penetration #testing, #grey #box #penetration #testing, #white #box #penetration #testing, #aes, #advanced #encryption #standard, #backdoors, #bou, #buffer #overflow #utility, #brute #force #attack, #brutus, #burp #suite, #code #analysis, #code #injection #attack, #cross #site #request #forgery, #cross #site #scripting, #cryptography, #data #breach, #data #encryption #standard, #data #execution #prevention, #ddos, #distributed #denial #of #service, #dmz, #demilitarized #zone, #dos, #denial #of #service, #dep, #des, #digital #signature, #directory #traversal, #emet, #enhanced #mitigation #experience #toolkit, #enumeration, #footprinting, #gak, #government #access #to #keys, #google #hacking, #hacktivism, #hijacking #webservers, #honeypots, #ibm #appscan, #identify #theft, #ids, #intrusion #detection #system, #ip #address #spoofing, #ips, #intrusion #prevention #system, #keystroke #loggers, #kismet, #ldap #injection, #linux #hacking, #malware, #man-in-the-middle #attack, #metasploit #architecture, #nessus, #nmap, #packet #sniffing, #paros, #password #cracking, #phishing, #pki, #public #key #infrastructure, #privilege #escalation, #reconnaissance, #rsa, #rivest #shamir #adleman, #rootkits, #san #cwe #top #25, #sha, #secure #hashing #algorithm, #ssh, #secure #shell, #ssl, #secure #sockets #layer, #session #hijacking, #snmp, #simple #network #management #protocol, #siv, #system #integrity #verifiers, #snort, #social #engineering, #solar #winds, #spyware, #sql #injection, #steganography, #thread #modeling, #threat #profiling, #tls, #transport #layer #security, #trojans, #utm, #unified #threat #management, #virus, #wep #encryption, #wepcrack, #worms, #wpa #cracking


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    A penetration test is done to evaluate the security of a computer system or network by simulating an attack by a malicious user / hacker. The process involves active exploitation of security vulnerabilities that may be present due to poor or improper system configuration, known and / or unknown hardware or software flaws, or operational weaknesses in process or design.

    This analysis is carried out from the position of a potential attacker, to determine feasibility of an attack and the resulting business impact of a successful exploit. Usually this is presented with recommendations for mitigation or a technical solution.

    About this workshop

    This workshop gives an in-depth perspective of penetration testing approach and methodology that covers all modern infrastructure, operating systems and application environments.

    This workshop is designed to teach security professionals the tools and techniques required to perform comprehensive information security assessment.

    Participants will learn how to design, secure and test networks to protect their organization from the threats hackers and crackers pose. This workshop will help participants to effectively identify and mitigate risks to the security of their organization s infrastructure.

    This 40 hour highly interactive workshop will help participants have hands on understanding and experience in Security Assessment.

    A proper understanding of Security Assessment is an important requirement to analyze the integrity of the IT infrastructure.

    Expertise in security assessment is an absolute requirement for a career in information security management and could be followed by management level certifications like CISA, CISSP, CISM, CRISC and ISO 27001.

    There are many reasons to understand Security Assessment:

    • Prepare yourself to handle penetration testing assignments with more clarity
    • Understand how to conduct Vulnerability Assessment
    • Expand your present knowledge of identifying threats and vulnerabilities
    • Bring security expertise to your current occupation
    • Become more marketable in a highly competitive environment

    Therefore this workshop will prepare you to handle VA / PT assignments and give you a better understanding of various security concepts and practices that will be of valuable use to you and your organization.

    This workshop will significantly benefit professionals responsible for security assessment of the network / IT infrastructure.

    • IS / IT Specialist / Analyst / Manager
    • IS / IT Auditor / Consultant
    • IT Operations Manager
    • Security Specialist / Analyst
    • Security Manager / Architect
    • Security Consultant / Professional
    • Security Officer / Engineer
    • Security Administrator
    • Security Auditor
    • Network Specialist / Analyst
    • Network Manager / Architect
    • Network Consultant / Professional
    • Network Administrator
    • Senior Systems Engineer
    • Systems Analyst
    • Systems Administrator

    Anyone aspiring for a career in Security Assessment would benefit from this workshop. The workshop is restricted to participants who have knowledge of ethical hacking countermeasures.

    The entire workshop is a combination of theory and hands-on sessions conducted in a dedicated ethical hacking lab environment.

    • The Need for Security Analysis
    • Advanced Googling
    • TCP/IP Packet Analysis
    • Advanced Sniffing Techniques
    • Vulnerability Analysis with Nessus
    • Advanced Wireless Testing
    • Designing a DMZ
    • Snort Analysis
    • Log Analysis
    • Advanced Exploits and Tools
    • Penetration Testing Methodologies
    • Customers and Legal Agreements
    • Rules of Engagement
    • Penetration Testing Planning and Scheduling
    • Pre Penetration Testing Checklist
    • Information Gathering
    • Vulnerability Analysis
    • External Penetration Testing
    • Internal Network Penetration Testing
    • Routers and Switches Penetration Testing
    • Firewall Penetration Testing
    • IDS Penetration Testing
    • Wireless Network Penetration Testing
    • Denial of Service Penetration Testing
    • Password Cracking Penetration Testing
    • Social Engineering Penetration Testing
    • Stolen Laptop, PDAs and Cell phones Penetration Testing
    • Application Penetration Testing
    • Physical Security Penetration Testing
    • Database Penetration testing
    • VoIP Penetration Testing
    • VPN Penetration Testing
    • War Dialing
    • Virus and Trojan Detection
    • Log Management Penetration Testing
    • File Integrity Checking
    • Blue Tooth and Hand held Device Penetration Testing
    • Telecommunication and Broadband Communication Penetration Testing
    • Email Security Penetration Testing
    • Security Patches Penetration Testing
    • Data Leakage Penetration Testing
    • Penetration Testing Deliverables and Conclusion
    • Penetration Testing Report and Documentation Writing
    • Penetration Testing Report Analysis
    • Post Testing Actions
    • Ethics of a Penetration Tester
    • Standards and Compliance