DigitalMarketer, Marketing Strategies That Actually Work, digital marketing agency austin.#Digital #marketing #agency #austin


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Digital marketing agency austin

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RainCAD – Landscape and Irrigation Design Software For Professionals #landscape #design #software, #irrigation #design #software, #landscape #design, #irrigation #design, #landscape #software, #irrigation #software, #landscape, #irrigation, #design, #software, #program, #sprinkler, #system, #sprinkler #design #software, #sprinkler #system #design, #landscape #imaging, #design #imaging, #image, #raincad, #land #illustrator, #pro #contractor #studio, #irricalc, #software #republic, #autocad, #designcad, #cad, #computer, #automatic, #sprinkler, #layout, #plant, #symbols, #symbol, #legend, #hydraulic, #calculations, #distribution, #uniformity, #analysis, #area, #volume, #material, #takeoff, #list, #estimate, #estimating, #pricing, #job #costing, #pipe, #size, #piping, #sizing, #mainline, #plantings, #plant #database, #plant #material, #plant #search, #dwg, #dxf, #scan, #scanning, #digital #camera, #rendering, #photo, #lighting, #night, #accent, #lighting, #drainage, #irrigation #scheduling, #water #scheduling, #water, #schedule, #water #management, #free, #trial, #demonstration, #samples, #green #industry, #architects, #consultants, #contractors, #desktop, #laptop, #pc


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Learn more

The RainCAD 13 BricsCAD Edition runs seamlessly inside of your existing license of BricsCAD Pro or Platinum 13.2 from Bricsys . The combination of these two programs provides the power and speed without the additional expense of AutoCAD . The software saves drawings in an AutoCAD DWG format eliminating the translation process. The software creates quality landscape and irrigation designs to help separate your company from the competition. In addition, the software assists the user in becoming more precise in the material takeoff and estimating process.

System Type:

  • Integrates with your existing copy of BricsCAD Pro or Platinum 13.2 from Bricsys
    ( BricsCAD is not included with RainCAD and must be purchased separately )
    Designer Type:
  • Novice to advanced CAD users
  • Users that need a cost effective yet robust design system without the additional expense of AutoCAD
    Project Types:
  • Small to large residential design projects
  • Small to large commercial, parks and recreation, or golf course irrigation design projects


    Learn more

    The RainCAD AutoCAD Edition runs seamlessly within your existing license of AutoCAD . RainCAD provides all of the design tools necessary to create fast and accurate irrigation designs, distribution analysis, hydraulic calculations and more. The superior landscape design features help the user to create landscape designs that are more professional in appearance without sacrificing speed. The software quickly creates symbol legends, material lists, installation estimates, and more.

    System Type:

  • RainCAD 2013 – integrates with your existing copy of AutoCAD 2013 (64-bit only).
  • RainCAD 2012 – integrates with your existing copy of AutoCAD 2012 (64-bit only).
  • RainCAD 2011 – integrates with your existing copy of AutoCAD 2011 (64-bit only).
  • RainCAD 5.5 – integrates with your existing copy of AutoCAD 2007, 2008, 2009 or 2010 (32-bit or 64-bit).
    ( AutoCAD is not included with RainCAD and must be purchased separately )
    Designer Type:
  • Advanced users with a working knowledge of AutoCAD
  • Designers who regularly transfer DWG files with Architects, Engineers or other AutoCAD users
    Project Types:
  • Small to large residential design projects
  • Small to large commercial, parks and recreation, or golf course irrigation design projects

    Sample RainCAD Designs


    Russ Prophit, CID, CIC, CLIA
    Precise Irrigation Design & Consulting

    Copyright 2014 Software Republic, L.L.P. All rights reserved.


  • You can tell by the way I use my walk #my #digital #signature


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    ‘You can tell by the way I use my walk. ‘

    We’re losing the battle against fraudsters who are stealing or guessing our usernames and passwords with increasing success. So could analysing the quirky ways we use our devices – even the way we walk – provide an additional line of defence?

    These days you can’t walk down a busy street without bumping into smartphone zombies oblivious to the world around them.

    But little do they know that the way they walk, hold and interact with their mesmeric devices could be telling service providers exactly who they are.

    This is the amazing new world of behavioural biometrics, the latest front in the cyber-security war.

    “By using the accelerometers and gyroscopes in your phone we can gauge your wrist strength, your gait, and we can tell you apart from most other people with a one in 20,000 accuracy – roughly equivalent to the accuracy of a fingerprint,” says Zia Hayat, chief executive of Callsign, a behavioural biometrics firm.

    So even if a fraudster has stolen your bank log-in details or downloaded malware onto your phone, such behavioural software should be able to spot that it’s not really you trying to make that money transfer to a foreign bank.

    These behavioural idiosyncrasies are as unique as our voices, tech firms say. This is why Morse code operators could be identified simply by the individual way they tapped out messages.

    Eyal Goldwerger, chief executive of BioCatch, another behavioural biometrics company, says: “Authentication is all well and good but if fraudsters are already inside your system it’s no use. Most instances of banking fraud occur after user authentication has taken place.”

    The way humans interact with devices is very different to the way malware operates, so even if your phone is infected, lying in wait for you to log in before hi-jacking your secure transaction, behavioural biometrics should be able to spot the difference.

    Image copyright Callsign Image caption Callsign boss Zia Hayat says behavioural biometrics is “intelligence-driven authentication”

    “If the phone isn’t moving but is being operated, you might assume malware is working it,” says Mr Hayat.

    “We can even measure air pressure using the barometer on the latest smartphones, which can give us another indication of where the phone is and whether that corresponds to where the user says he is.”

    Even the size of your fingers – how much surface is covered when you tap on the screen – can help build up a pretty accurate signature profile, he says.

    Perhaps understandably, it is banks who are most interested in this new extra layer of security – Callsign lists Lloyds Banking Group and Deutsche Bank among its customers.

    Such behavioural specialists, including firms such as Behaviosec, NuData Security, and Zighra, are also partnering with cyber-security companies that specialise in managing identities.

    Callsign’s technology integrates with ForgeRock’s ID management platform, for example.

    “We’re moving to a password-less world,” says ForgeRock chief executive Mike Ellis. “So these days we need multiple layers of authentication, and behavioural biometrics is one of those layers.

    “Identifying the device, its geo-location, and typical behaviour is another layer.”

    Image copyright Getty Images Image caption Cybersecurity companies say even the way we tap on a phone can reveal our identity

    More banks are rolling out voice authentication as a more secure and less intrusive way for customers to establish their identity.

    “[With the help of] neural networks and machine learning, authentication accuracy has risen from 98% to 99%,” says Brett Beranek, director of product strategy at Nuance, a voice biometrics specialist.

    But even he acknowledges the need for another layer of post-authentication behavioural security to protect users against malware-infected phones.

    As well as physical behaviours, such as the speed with which we type and swipe, there are psychological ones, too, says Mr Goldwerger – the choices we make unconsciously when navigating a web page, for example.

    “The way you decide to scroll down a page – using the mouse scroll wheel or clicking on the webpage sidebar and dragging – can be indicative that this is you accessing the website and not somebody else,” he says.

    BioCatch says it measures more than 500 parameters when a user interacts with a digital device.

    Using machine-learning techniques, the company says it can build a unique profile of a user’s behavioural idiosyncrasies after just 10 minutes of interaction.

    Image copyright Getty Images Image caption Is behavioural biometrics a threat to our privacy?

    But behavioural biometrics are not intended to replace existing biometric authentication methods, such as voice, fingerprint or selfie, but to complement them, says Mr Goldwerger.

    The advantage of this type of security is that “everything we do is seamless and frictionless – it all happens in the background without the user knowing,” he says.

    The software can spot suspicious activity about 98% of the time, he adds.

    But what about privacy? If companies like this can know who I am simply by monitoring my online behaviour, is anonymity a thing of the past?

    Could what started out as a way to find terrorists hiding behind encrypted communications become a way to identify us all, whether we like it or not?

    Mr Goldwerger insists that BioCatch technology does not see any user’s personally identifiable information and the client – usually a bank – doesn’t get to see the anonymised behaviour profile BioCatch produces.

    “All the bank sees is a risk score for that user session, and all we see is an ID number associated with that person,” he says.

    Callsign’s Zia Hayat says his company does the same thing, principally to comply with existing data protection legislation.

    But what if a fraudster steals someone else’s identity and sets up a new account from scratch? Behavioural biometrics won’t be any use surely if there’s no previous user behaviour to compare it with?

    BioCatch, which has partnered with credit reference agency Experian, thinks that even in this situation behavioural analysis can help.

    “Fraudsters will be less familiar and fluent with the data they’re asked to produce because it’s not theirs,” says Mr Goldwerger.

    “We can spot that, and we can notice the different way they fill in application forms because they do it so often.”

    Related Topics


    How to Add a Digital Signature into PDF Document #software, #function, #pdf, #document, #pdf #file, #pdf #document, #adobe, #acrobat #reader, #adobe #acrobat, #document #management, #new, #blank, #page, #merge, #merger, #combine, #insert, #split, #splitter, #extract, #split, #reorder, #renumber, #extract, #replace, #delete, #rotate, #rotation, #crop, #margin, #action, #bookmark, #xml, #import, #export, #header, #footer, #watermark, #stamp, #stamper, #style, #text, #image, #bmp, #jpg, #gif, #png, #tiff, #attach, #attachment, #javascript, #js, #digital #signature


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    PDF Document Management 14: Add a Digital Signature into PDF Document

    A digital signature (ID). like a conventional handwritten signature, identifies the person signing a document. Unlike a handwritten signature, a digital signature is difficult to forge because it contains encrypted information that is unique to the signer and easily verified. It is usually password protected and can be stored on your computer in PKCS #12 file format (Personal Information Exchange File, PFX).

    When you buy a new digital signature, you get .spc file that contains the certificate and .pvk file that contains your private keys. U se Microsoft command-line tool Pvk2Pfx to convert them into a PFX file. See detail here.

    The following command generates the .pfx file Mypfxfile.pfx from Mypvkfile.pvk and Myspcfile.spc. The command supplies the password mypassword for the .pvk file, which becomes the password for the .pfx file Mypfxfile.pfx:

    pvk2pfx -pvk mypvkfile.pvk -pi mypassword -spc myspcfile.spc -pfx mypfxfile.pfx

    This function can create document-level Digital Signature that apply to the entire document.

    Here are the steps on how to Add Digital Signature into PDF Document.

    2. Select a PFX file with digital signature.

    3. The Create Digital Signature to Document dialog box comes up:

    • Select a File. Select a PFX file with digital signature.
    • Enter Password. The password for the digital ID.
    • Allow Multiple Signatures. If checked, the signature and all the other content will be added as a new revision thus not invalidating existing signatures.
    • Keystore Type. The specified keystore type. pkcs12 is the most common type.
    • Keystore Provider. Sets the Cryptographic Service Provider that will sign the document. Leave it empty for pkcs12 type.
    • Signed Type. The mode can be Self signed (Adobe.PPKLite). VeriSign plug-in (VeriSign.PPKVS) and Windows Certificate Security (Adobe.PPKMS).
    • Certification Level. The certification level can be NOT_CERTIFIED. CERTIFIED_NO_CHANGES_ALLOWED. CERTIFIED_FORM_FILLING and CERTIFIED_FORM_FILLING_AND_ANNOTATIONS .
    • Reason. Sets the signing reason.
    • Location. Sets the signing location.
    • Contact. Sets the signing contact.
    • Appearance.
      • Visible. Sets the signature to be visible on the Position of the selected Page.
      • Page Number. Select the page number for the digital signature.
      • Appearance: There are 4 Options: Description Only, Signer Name and Description, Signature Image and Description, and Signature Image only.
      • Let/Right/Top/Bottom. The position for the digital signature.
      • Use Signature Image. Set the signature image if the Appearance option is Signature Image and Description
      • Use Background Image. Set the background image. Leave it blank if no background image.
      • Background Image Scale. Set the scaling to be applied to the background image.

    4. Click Close to finish.

    Question 1: The Validity of digital signature is displayed as UNKNOWN inside Adobe Reader, how to make Signature Valid ?

    Answer:
    1. Click inside the signature with Validity Unknown ;
    2. The dialog of Signature Validity Status will show up. Click Signature Properties ;
    3. From Dialog Signature Properties . click Show Signer’s Certificate ;
    4. From Dialog Certificate Viewer , click Trust Tab and then click Add to Trusted Certificates ;
    5. Import Contact Settings will come up, click OK.
    6. Close Adobe Reader and open your PDF again. You will see the Signature Valid .

    Question 2: How to remove the imported digital signature from my computer?

    Answer:
    1. Open Adobe Reader= Edit Menu= Preferences= Signatures= Identities Trusted Certificates= More;
    2. Dialog Digital ID and Trusted Certificate Settings comes up, click Trusted Certificates . Select the Certificate to remove.
    3. From Internet Explorer = Tools Menu = Internet Options= Contents= Certificates= Select the Certificate to remove.

    PDFill Copyright � 2002-2017 by PlotSoft L.L.C. All rights reserved.


    Digital Media Manager – Communicatiemanagement Thomas More #digital #marketing #classes #online, #digitale #marketing #communicatie #opleiding #stage #banaba #thomas #more #verderstuderen #studeren #hogeschool


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    Digitale media manager – de beste opleiding digitale marketing in Vlaanderen – een afstudeertraject van communicatiemanagement

    Een interessante opleiding in 1, 2 of drie jaar

    Recht van de middelbare schoolbanken of op zoek naar een vervolgopleiding, postgraduaat of banaba in digitale media? Dan is dit afstudeertraject helemaal iets voor jou. Wil je meer te weten komen over de opleiding. Scroll dan zeker door!

    Wens je graag meer informatie over de richting Communicatiemanagement en alle afstudeertrajecten in het algemeen? Of wil je je meteen inschrijven? Bezoek dan zeker de website van Thomas More !

    Heb je dringende vragen of opmerkingen? Laat het ons weten via de chatbox of neem contact op met Peter Van Edom. eindbaas van #DMMore.

    Je bent op zoek naar jong werktalent

    Je bedrijf heeft een plaatsje vrij voor een jonge digitale alleskunner? Zoek niet verder en bekijk hier wie er binnenkort afstudeert binnen #DMM. Of bied je een stageplaats aan? Neem dan zeker contact met ons of rechtstreeks met hen op!

    Weten waar onze studenten stage liepen in 2016 is natuurlijk ook handig meegenomen. Zo zie je onmiddelijk waar hun interessegebied ligt en welke ervaring ze met zich meenemen.

    Heb je een interessant project voor ons ongetemd talent?
    Maak dan een afspraak bij Afterfive. het communicatiebureau van Thomas More.

    58 Studenten #DMMore

    Onderstaande studenten volgen het afstudeertraject ‘Digital Media Management’ van de opleiding communicatiemanagement aan de hogeschool Thomas More in Mechelen. Ze doen een stage van 12 a 16 weken tussen januari en juni 2017. Ontdek hier hun stageplaatsen.

    Nomi Coppens

    12 Kennisdomeinen – 2 profielen

    De opleiding heeft de ambitie studenten de basiskennis en -vaardigheden aan te leren van 12 kennisdomeinen in digitale communicatie en marketing. Meer info vind je op de site van Thomas More.

    Als je al een diploma Communcatiemangement, Communicatiewetenschappen, Marketing of Journalistiek hebt, kan je de opleiding verkort in 1 jaar volgen. Heb je een ander diploma op zak, spring gerust binnen of neem contact op met Peter Van Edom.

    Vanaf september 2016 zal je binnen DMM je eigen focus kiezen aan de hand van 2 profielen.
    Enerzijds Content Creator en anderzijds Performance Communicator .

    Project Management

    o.a. Lean Agile | People Management | Budgettering | Scrum | Basecamp

    SEO

    o.a. Keyword Analyse | Google Trends | Rich Snippets

    Online Advertising

    o.a. SEA | Google Adwords | Facebook Advertising | Bannering | Real TIme Bidding | Affiliate Marketing

    Web Copy


    Point of Sale Systems & Service to Hospitality& Retail #digital #dining, #point #of #sale #systems, #hospitality #industry, #retail #industries, #delaware #business #systems, #restaurant #systems, #delaware #point #of #sale #systems, #point #of #sale #systems #maryland, #dbs, #maitre’d, #security #cameras, #philadelphia #point #of #sale, #pos, #speedline, #webpoint, #philly, #philadelphia, #wilmington #delaware, #baltimore, #dc, #d.c., #ocean #city #point #of #sale, #delaware #beaches #point #of #sale, #rehoboth #beach #point #of #sale, #dewey #beach #point #of #sale, #salisbury #md #point #of #sale, #dbs


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    Testimonials

    “I have had no need to call for phone support. so that is good! The students love the new system, and we are overall very happy!”

    — Venka Pyle, Vita Nova (University of Delaware)

  • “We needed a company with a quick response time to assist us with any technical questions and provide quick answers. DBS was the only company in our region who could out perform any other point of sale companies.”

    — Dave and Tammy Harper, Kentmorr Restaurant (Stevensville, MD)

  • “The DBS employees assigned to our project were very attentive and patient as the install progressed. “

    — Jesse, Ted s Bar Grill (Harrisburg, PA)

  • “DBS has two things going for them, excellent products and excellent service.”

    — Holly Emmons, Union Hospital (Elkton, MD)

  • “I am very pleased with the amount of follow up I have received. The system was set up well and it is very convenient and easy to use.”

    — Matt Hans, Wood Fired Pizza (Newark, DE)

  • “Support has been very good with many different people at DBS.”

    — John Crivello, Pop s Kitchen (Easton, PA)

  • “The tech support department has helped us customize our system to our exact business needs – both in the office and inventory systems.”

    — Bill Martin, Tiki Bar (Solomons, MD)

  • “Paul Dreyfus really goes out of his way to make things right. DBS did a great job and everyone pulls together.”

    — Steve Angeline, Mendenhall Inn (Mendenhall, PA)

  • “Two thumbs up for your Chat Support!”

    — Harold Deck Decker, Frontier Town (Ocean City, MD)

  • “We like DBS because of their size and personal customer service. We receive personal attention right from the leadership of the company.”

    — Scott Morrison, Ernest Scott Taproom (Wilmington, DE)

  • “We get more used to the system every day and like it a lot!”

    — Debbie, American Legion Post 28 (Millsboro, DE)

  • “I can t thank you enough for all you have done to meet and exceed our POS needs. You are unmatched in so many ways.”

    — Eric Ruger, Wings To Go, inc.

  • “We are quite pleased with the switch out. Our staff thinks it s a breeze compared to our old system. “

    — Millard Hahn, The Country Crock (Williamstown, NJ)

  • “When their competitors said it couldn’t be done, DBS said we’ll find a way to do it.”

    — James Lucas, Harpoon Hanna’s (Fenwick Island, DE)

  • “The daily, monthly and yearly sales reports identify trends and opportunities we can use to run our business better.”

    — Paul Bouchard, Deep Blue Restaurant (Wilmington, DE)

  • “The FuturePOS system is ideal for managing my plate and beverage cost.”

    — Wit Millburn, UBON (Wilmington, DE)

  • “We use DBS in all seven of our restaurants. After evaluating different companies we went with DBS and never looked back.”

    — Jim Weisgerber, Bethany Blues BBQ (Bethany Beach, DE)

  • “DBS staff is great! They are always willing to help and fix all my issues.”

    — Jennifer Jorgensen, Store Manager – Starbucks (Lakeline Mall)

  • “We have always had a great relationship with DBS. We consider ourselves very spoiled by all the DBS staff.”

    — Steven Montgomery, Starboard (Dewey Beach, DE)

  • “DBS was onsite for two days and did an awesome job!”

    — Frank Gullace Jr, The Shore House (Point Pleasant, NJ)


  • Closed circuit tv systems for home security #tv #repair, #mitsubishi, #toshiba, #hitachi, #sony, #samsung, #sharp, #panasonic, #sales, #service, #repairs, #sharp #microwaves, #north #attleboro #tv #repair, #attleboro #tv #repair, #bristol #county #tv #repair, #providence #tv #repair, #southeastern #new #england #television #repair, #samsung #microwave #repairs, #home #theater, #napco, #keypads, #k-series #gemini #keypads, #rp-series #gemini #classic #keypads, #control #panels, #gemini #p1632, #crystal-control #wireless #transmitters, #basic #hybrid #control #and #keypads, #wireless #radio #backup, #gem-access, #gem #prox #cards, #hid #readers, #hid #cards, #smoke #detectors, #pullstations, #universal #keyfobs, #smart #pir #motion #detectors, #vip-gateway #module, #electronic #digital #access #locks, #mortise #locks, #12/24 #v #ac/dc #access #keypads, #door #alarms, #gemini #expandable #hybrid #systems, #window #transmitters, #door #transmetters, #window/door #transmitters, #wireless #fobs, #wireless #points, #auto #arm, #open/close #suppression, #auto #disarm, #line #cut #detect, #control #panel #accessories, #home, #house #automation, #north #attleboro #television #repair, #attleboro #television #repair, #bristol #county #television #repair, #providence #television #repair, #burglar #alarms, #fire #alarms, #installation #and #servicing, #intercom #service, #closed #circuit #tv, #closed #circuit #television, #home #automation #installation #and #servicing, #intercom #service, #


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    TV repair, Mitsubishi, Toshiba, Hitachi, Sony, Samsung, Sharp, Panasonic, sales, service, repairs, Sharp Microwaves, North Attleboro TV repair, Attleboro TV repair, Bristol County TV repair, Providence TV repair, Southeastern New England television repair, Samsung microwave repairs, home theater, Napco, keypads, K-series Gemini keypads, RP-Series Gemini Classic Keypads, control panels, Gemini P1632, Crystal-Control wireless transmitters, basic hybrid control and keypads, wireless radio backup, Gem-Access, Gem prox cards, HID readers, HID cards, smoke detectors, pullstations, Universal keyfobs, Smart PIR motion detectors, VIP-Gateway Module, electronic digital access locks, mortise locks, 12/24 V AC/DC access keypads, door alarms, Gemini Expandable hybrid systems, window transmitters, door transmetters, window/door transmitters, wireless fobs, wireless points, auto arm, open/close suppression, auto disarm, line cut detect, control panel accessories, home, house automation, North Attleboro television repair, Attleboro television repair, Bristol County television repair, Providence television repair, burglar alarms, fire alarms, installation and servicing, intercom service, closed circuit TV, closed circuit television, home automation installation and servicing,

    for electrical needs go to Casale Electric

    Security Alarm Systems, Cameras, Detectors

    Remember, a thief doesn’t care if it is day or night and does not need a key. That’s why Gemini.

    Home Theatre and Electronics

    We service and repair a wide variety of electronic needs in Home Entertainment Systems.

    Computer and Phone Networks

    Communication technology brings the world together. Are you connected?

    94 N. Washington Street

    North Attleboro

    Massachusetts� 02760

    (508) 695-7302

    Welcome to Us!

    Residential – Commercial – Schools

    We have been in business for over 40 years, serving up to a 20-mile radius in the North Attleboro, MA area. We specialize in the servicing and maintenance of Home Theatre Systems and Electronics including:

    • High-Def, LDP, Plasma, and Flat Screen TV’s.
    • Service/Setup: DVD Players Surround Sound, etc.
    • Custom Installation including wall mount brackets.
    • New LED Flatscreen TV’s.

    If you are having a problem with an electronic item we can service it in your home, or you can bring it into our store and drop it off for repair. Let Gemini give you a truly great Home Entertainment Center.

    Factory service for. Sony, Samsung, Mitsubishi, Hitachi, Sharp

    Fire Alarm Radio Call Box

    In addition, we also offer installation, repair and maintenance of Computer Network Connection service, and Security Alarms Systems

    You may not know, we also do:

    • Microwave Oven Repair
    • PA Equipment Service Available for your event or concert – Book your event today!

    Conservation OnLine #art #conservation, #bookbinding, #conservation #education, #conservation #ethics, #conservation #of #archives #materials, #conservation #of #cultural #property, #conservation #of #library #materials, #conservation #of #museum #materials, #conservation #suppliers, #conservation #treatment, #conservators, #copyright, #digital #imaging, #disaster #planning, #documentation, #electronic #media, #electronic #records, #health #and #safety, #intellectual #property, #library #binding, #mass #deacidification, #mold, #pest #management, #preservation-related #organizations, #reprographics, #restoration, #conservation #terminology, #collections #care,aic, #faic, #foundation #of #the #american #institute #for #conservation


    #

    Welcome to CoOL

    Resources for Conservation Professionals

    Conservation OnLine (CoOL) is a freely accessible platform to generate and disseminate vital resources for those working to preserve cultural heritage worldwide. Through the support of the Foundation of the American Institute for Conservation. CoOL is committed to growing and sustaining these resources into the future. As an authoritative and trusted source of information, CoOL serves to foster, convene, and promote collaboration.

    Use the navigation at left to:

    • Search within CoOL
    • Access the Conservation DistList archives and mailing list
    • Peruse the publications archived on CoOL (including JAIC. the Paper Conservation Catalog. and postprints from AIC’s BPG, EMG, PMG, and WAG specialty groups).
    • Access the many sites and organization that are hosted or mirrored on CoOL.

    Content on CoOL

    The content of CoOL comes from a variety of sources, and we hope that all users will consider contributing some material to the project. As you use the server, please pay attention to lacunae that you might be able to help fill. If this is your first time here, please read an important message about copyright. If you would like to contribute material to CoOL, please send a note to wh. To report problems or offer suggestions, select the links at the bottom of each page.

    Why I Give to CoOL

    by Glenn Wharton
    I am a Museum Studies professor at New York University – a new career that continues my habit of changing professions about every seven years. Over my career I shifted from being an archaeological conservator to objects conservator in private practice to specializing in public art, contemporary art, and finally time-based media at MoMA. I am not sure what this says about my own stability, but all these changes meant that I had to access new information fast about every seven years. Read more

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    Do You Need A Degree In Digital Marketing And Social Media? #online #digital #marketing #degree


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    Blog

    December 6, 2012 7:13 PM

    How important is a formal education for a career in marketing?

    I get asked this question a lot. Most people want to know where I studied all of this stuff and what type of certification I have. I am certifiable. I am not certified. I dropped out of university because I was (at the time) already publishing magazines. My general train of thought was that it would be easier to go back to school should my career in media not work out than to stay in school and try to manage the workload of running my own publishing company while attempting to secure a degree. Regrets? I have a few. It would be great to have a MBA or degree (of some kind) in business. I think I missed out on the social dynamics of being in university, but I never let my lack of formal schooling get in the way of my education.

    What about digital marketing and social media?

    Universities and colleges now offer courses in the area of digital media, online strategy, social media, web analytics, search engine marketing and more. Some universities even have diploma degrees. Are they any good? Are they worth it? It depends on what you’re trying to accomplish in your career. From a professional perspective, these courses and degrees are not compulsory to have in order to be successful in digital marketing. On top of that, these courses and degrees have not become commonplace enough (or even prestigious) to have the same cache as a formal MBA or degree in project management. In short, while a degree or course completion may impress a HR recruiter for a digital marketing shop, it is not essential to getting the gig.

    That doesn’t mean that they’re bad.

    Figuring out if a course is the right fit for your career is not easy, but doing some homework around the university, the instructor and the course outline is mandatory. If you can’t find out information in a general search (on Google. Bing. Yahoo or whatever), leverage your online social networks (Twitter. Facebook. LinkedIn. tumblr. etc. ) to ask those you are connected to. It’s also important to see how active the university or the instructors are on the digital platforms. So, if you’re asking a question about these courses and they’re not even listening/responding, that could qualify as an indicator as to how well-versed they are in the digital realm (or how active they are).

    Where does this leave you?

    Whether it’s an unaccredited course or a formal university degree, I still believe that the best instructor you can have is yourself. If you are truly interested in being successful in social media and digital marketing, there is a simple two-step process that you can take. and you can start today.

    1. Learning. You don’t (just) need a course to learn. Between books and blogs and articles and iTunes U and more, the ability for anybody to learn the basics and have a solid foundation as to how these marketing engines work and perform is unlimited. My good friend, Avinash Kaushik (Digital Marketing Evangelist at Google) has a great startup called, Market Motive that offers self-paced and coached online courses that are well-worth the money as well. For a few hundred dollars over at Amazon to going through the blogroll at the left of this blog post (for free!), you will have years and years of content to help you learn.
    2. Doing. If we have learned anything in the past decade-plus about social media, it is that there is no harm in actually trying things. Start tinkering. Join the online social networks and follow people who interest you. Start using Google Reader as a destination to curate and engage with a handful of blogs that specialize in the area that interests you most (and get active in the comments). Why not start a blog, so that you can ask (and answer) the burning questions that you need answers to. Your perspective many not be fully crystallized, but by the sheer act of creating content, you will better understand how to use and leverage these publishing platforms to get an idea to spread.

    Do not wait for a course to give you the answers. The answers are everywhere. Dive in. Be curious. Show up. Be serious. Be passionate. Be open. You will be amazed by the amount of content at your disposal (some good, some bad) and you will also be amazed by how many likeminded people you will discover on this journey, who can help and mentor you on to the next level in your education. Don’t get me wrong, a formal education has its merits and there is value in certification. That being said, this is still a brave new world, and it is both ever-changing and constantly evolving. The best education (for my dollar) has been in following the people who are smarter than me (again, check out the blogroll to the left) and then doing some of the critical thinking heavy work right here on this blog.

    Remember: education is not just about taking a course or getting a degree. Education is about your desire to learn and grow. There has never been a better time (or place) to do that than right here. right now.

    (special thanks to Alyssa for the email question about courses and certification for the inspiration).

    Comments


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