Honda Cars Trucks
Beginning in the immediate aftermath of World War II, the Honda Motor Company sought to fill a desperate need for affordable and reliable 2-wheeled transportation. And within fifteen years Honda was well on its way to reinventing the global motorcycle industry and identity. Launched in the U.S. with ‘you meet the nicest people on a Honda’ messaging, the ad campaign neutralized the negative images of motorcycles and their riders. Honda followed its successful launch of motorcycles with motorcycle competition, and planted the seed for Honda passenger cars with a successful entry into Formula One. Honda’s first car for sale in the U.S. was the 600, propelled – after a fashion – by a two-cylinder, 600cc aircooled powerplant powering the front wheels. That was followed by the launch of the Civic, and while Honda management couldn’t have predicted the OPEC crisis that same year, a front-wheel drive compact with high quality and an affordable price was just what the U.S. market ordered.