#best used car deals
In the auto industry, the big deals usually start in December. But just like department stores and big box retailers, more car dealers and manufacturers are rolling out Black Friday deals even earlier.
November and December are huge selling months for the industry, but auto makers are using Black Friday as a way to get some early momentum, says Jeremy Acevedo, an analyst with car-shopping website Edmunds.com. Hyundai, for instance, launched a “Black Friday Every Day” sales event from now until Dec. 2. “The deals really run the gamut,” Acevedo says. “They’re happening earlier and earlier.” Many auto makers have finance and lease deals that are running from November to the end of the year, he says; some have started their winter sales, while others are focusing on Black Friday.
“Specials like this get consumers into the dealership and increase sales,” says Joe Wiesenfelder, executive editor of auto news site Cars.com, “especially on a date when rabid shoppers used to spend their time anywhere but at a car store.” For example, General Motors GM, +0.08% began offering supplier or employee pricing at participating dealerships on some Chevy, Buick and GMC models from Nov. 20, but they, will continue through Dec. 2 while stocks last. (The GM deal excludes Cadillac and the promotion is voluntary for dealerships, but those that sign up must include all the eligible cars.)
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Auto makers want to lure a different kind of shopper this month. A lot of Black Friday consumers are more easily swayed from their brand of choice, Acevedo says, just like they might switch from a Panasonic to a Samsung television. “Deal-oriented shoppers can jump ship for that exceptional deal,” he says. Car dealers dread being saddled with last year’s models and the earlier they can clear out the 2013 inventory — the better, says Alec Gutierrez, senior market analyst of automotive insights at auto-pricing publisher Kelley Blue Book. “Black Friday falls at a good time for car dealers,” he says.
But Black Friday sales are like tent sales, experts say. “Not every shopper will find what they want, either in the form of the right car, the right price or the best interest rate,” Wiesenfelder says. Even though sales continue next month, he says it may still be better to start shopping earlier, as customers can expect to save $500 to $1,000 on similar deals in November versus December. And many of the Black Friday sales that don’t make headlines or create a buzz online come at the dealer level, Acevedo says, “as some car lots are offering shockingly low prices on just one or two cars for Black Friday.”
Here are five of the biggest deals this Black Friday:
Many dealers are offering $1,000 cash rebate on all new Toyota Camry models (and $500 bonus cash on new Toyota RAV4 models). Models include the four door sedan VS Auto SE, which has an MSRP of $30,223, and the four-door sedan 14 Auto SE ($24,924). The Black Friday specials continue until Dec. 2. In its review of the 2014 Camry, trade publication Autotrader.com said the Camry “rides smoothly and quietly, and fuel economy is better than ever.” The latest Camry handles pretty well, the review added, especially with the SE model’s sport-tuned suspension.